The "C string" (https://www.cstringdirect.com/) is marketed as an innovative and stylish new product which will eliminate panty lines and tan lines. There is no area of the product's direct order website which does not feature hypersexualized images of improbably thin, young, and beautiful women and also omni-present are product-claims in large lettering with emphatic exclamation points.
There is a section of the site devoted to consumer testimonials featuring the rave product-reviews of ostensibly satisfied customers.
The "Ladies Classic Brief" from Fruit of the Loom (http://www.fruit.com/ladies_girls.shtml?D22030) is marketed as a comfortable pair of cotton panties, a description which encompasses the entirety of the page's product-claims, printed without punctuation in bold, but small and unassuming font. Though there is a beautiful woman depicted in the advertisement, she appears to be at least in her 30's, she does not dominate the image (which is of a plastic-wrapped multi-pack of panties), and her imagery is not overtly sexual. There are no consumer testimonials in evidence on this site.
One can only assume that the C string's comparative excess in advertising is due to the fact that no human being would ever purchase or wear one, as such I believe that it's also safe to conclude that the product testimonials are false.
The Ladies Classic brief needs little promotion, it sells itself (with the help of a few creatively worded signals such as "generous full cut" to those of us who are neither improbably thin nor young). It's made of cotton, it's more comfortable than a thong, and those two facts are enough to sell a gazillion pairs. When deciding between competing products, one of the most important things to keep in mind is that an item accompanied by a huge advertising budget probably needs one to compensate for its uselessness.
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